Willo Wash

Branding | website | signage | marketing campaigns

Willo Wash takes small town values and integrates them into a modern, relevant service offering. The brand puts a unique spin on retro styling, leveraging a heritage logo with bright, energetic colors and vivid photography.

The client was initially looking for new signage and a website, and after talking, took the opportunity to refresh their entire brand to be more relevant, more inclusive, and cast a wider net with younger consumers.

The company has a long heritage and is based exclusively in the small town of Willoughby, Ohio. After building out the initial brief, and establishing their values and priorities, we built a brand with a strong focus on excellence and legacy.