Super Clean

Branding | website | signage | marketing campaigns

The co-owners of Super Clean Xpress came looking for a new approach to marketing. Their high-end wash in wealthier parts of California was doing well, but needed a stronger brand to gain more awareness and build more brand equity.

After talking with the client, elevating the brand was the best move forward, for the future of Super Clean, establishing a fresh start with the existing client-base, and to attract new business.

The brand strategy took a look at the entire company from a top-down view, exploring updates to every aspect of their business. The result was an exclusive luxury offering, more attuned to the high-end demographic Super Clean serves. Dropping Xpress moved the brand towards a more sophisticated, minimal approach.